Hosting a Virtual Event– Popular Tips to Help You Reach Your Goals
In 1993, someone broke new ground: they hosted the world’s first live broadcast. Yes, while virtual events may seem like a new phenomenon, thrust further into the spotlight by the coronavirus pandemic, the concept has been around for nearly 30 years. But the current push for virtual events has become understandable — after all, most people in the world now have access to an almost unlimited number of resources, including equipment, software, and apps, to help them host their virtual small-scale events. This popularity has also caused companies of all kinds and industries around the world to see them in a new light – as a rather practical way to reach a larger, wider audience and engage them in improved ways.
Their uses aren’t limited to virtual tours; companies are using them to host some of the biggest online meetings these days. It’s not just about convenience and practicality, but many other advantages as well. First of all, hosting a virtual event with the help of virtual event software allows companies to reduce costs significantly. Then there’s carbon footprint reduction, another important consideration as the world becomes more aware of factors that affect climate. There is also an obvious advantage – you can reach audiences all over the world, rather than being limited to one geographic area.
Suffice it to say, virtual events remain an exciting and rewarding proposition, no matter how some parts of the market resist them. So, if you’re also planning to use a virtual event, here are some tips to help you get the most out of it.
- Strategize: Regardless of the size of the event; it would be a sin to embark on it without a proper plan and strategy. By the way, this applies to all occasions and most things in life. For virtual events – if you’re planning to host an event, you should start planning as soon as possible. If you do, make sure you cover basic aspects such as whether the event will be live or on-demand, whether there will be a fee to attend the event, how registration will be facilitated, and more.
- Be well-planned: Just because it’s a virtual event doesn’t mean you can always organize it. No sir, you still need to figure out the most suitable date and time and make sure it doesn’t conflict with holidays or events being held by contemporary people in the market. When you discover this, don’t forget to account for different time zones if you have a global audience.
- Early engagement: When we say early engagement, we don’t mean telling your audience about the event ahead of time. You also need to communicate with them before the event and use this opportunity to let them know what to expect from the event, whether they need to prepare for it, etc.
- Be prepared for technical issues: You know, even the most well-planned sporting event will have some issues, sometimes due to technical glitches or something like that. This also applies to virtual events. For example, as an essential element of hands-on activities, internet connections are often spotty. So can you test it and test if it works? Another valuable tip is to keep copies of important documents and presentations on hand so that the originals don’t get lost during the event.
- Engage attendees for feedback: The ability to derive value from a virtual event doesn’t end with the game. So be sure to send surveys, questionnaires, etc. after you have the opportunity to gather data that can be used to provide a better experience in the future.
Along with these best practices, make sure to incorporate online event apps into your strategy for the best results.